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Why You Are Not Out Marketing Your Spinal Injury Practice

Why You Are Not Out Marketing Your Spinal Injury Practice

Why aren’t you out marketing your injury practice? I train doctors all over the country. It is called the SmartInjuryDoctors program and one of the things that I am routinely asking doctors when I’m working with them one-on-one is why aren’t you out marketing? They are trying to figure out how to get the PowerPoint. We have PowerPoints that work. They work like a charm. They’re trying to figure out how to redo the PowerPoint or how to fix it up better. Or they have ideas that they have to speak better or maybe they should buy more clothes or better clothes. They got all these reasons and all these reasons are why they’re not out engaged in the market.

Oh, they don’t have a lot of time, yada, yada, yada. I’ve heard them all. Now, I’m going to tell you right now as somebody that has helped coach a lot of practices, the number one reason I found that you are not out marketing your injury practice is because you’re not completely sold on it. I’m going to say that again. The reason why you will not be out marketing your injury practice, talking to attorneys, talking to medical doctors, talking to people at church, talking to patients, talking everywhere about the benefits of your injury practice is because you’re not 100% sold on your injured practice. There’s something about your injury practice that you’re not sold on. Maybe it’s the treatment. Maybe you’re not understanding the treatment. Maybe it’s diagnosis. You’re not understanding how easy it is to be able to diagnose the severity and location of each patient’s injuries and not miss injuries, but maybe you don’t feel that way.

Maybe you feel like, ‘ah, I don’t know’. You have this hesitation inside. Maybe I’m missing a lot of things. Maybe I don’t know how my adjustments help excessive motions, ligament injuries. Maybe I don’t know how that works. Maybe I don’t know how my other treatment really affects this. I don’t know if my guideline procedures are good or if I’m following guidelines. I don’t know if my billing procedures are accurate or good. I don’t know if my coding is. Whatever it is, there’s something, there’s always something when I’m working with a doctor.

If you’re not out marketing your injury practice and you’re not out actually saying “Hey, oh my gosh, nice to meet you. Oh, you’re an attorney? Personal injury attorney? Good. Nice to meet you. My name is Dr. Cronk. I run a chiropractic practice over here. We specialize on spinal ligament injuries. One of the best in the area of actually doing, treating these injuries and one of the things that we’re absolutely stellar at is the documentation so your life as an attorney, a lot easier.”

“The other thing I want to tell you is I’ve got a practice over here that we developed and if you, your son, your daughter, or somebody that you love actually had an injury and they had a ligament injury, which is the number one cause of pain and disability, but let’s say that your son or daughter had a ligament injury and now it’s causing migraine headaches. They had a cranial cervical junction ligament injury now causing migraine headaches. They were in a car accident and now your son or daughter, let’s say they’re a 12 or they’re 14. And now they’re actually having migraine headaches and they’re throwing up as a result of it. They feel like a social outcast at school. Your wife is very concerned about it. Everyone is. You yourself are extremely concerned about it.”

“You as an attorney are not going to be thinking about, well, gosh, I can’t wait. Geez, let’s see how much we can get for this case. That’s not what you’re thinking about at all. What you’re thinking about is, oh my God, as a parent, how do I figure out where do I go? What doctor do I find? Who do I get to help my kid get over this condition? That’s what you’re going to be interested in. That’s what I’ve created over here. Now I’ve created it over here for you, your family or anyone in our community. We’re super good at it and or super good at understanding the documentation requirements that make your life easy. I’d love to do business with you. I know that you represent in your patients and I know that those patients oftentimes are working with doctors where they don’t have an accurate diagnosis, they aren’t making good progress, and generally that’s because it’s not fully understood what they have.”

How hard is that doctors? You’re with a medical doctor? Good. I know you as a medical doctor. Now I’m with the lead care lead doctor at a urgent care center. I know that you guys get a lot of injuries. They get back injuries, neck injuries, auto injuries, work related injuries, domestic violent injury where the patient has injured their spine. The biggest problem with that patient is you get to get them to a doctor that understands the ligament injury.

Ligament injuries are two-fold. You could have a disc herniation, which is part of what you see with imaging with a ligament injury, but the most problematic injury is the one that causes excessive motion that you see in stress radiology with accurate measurements. And that condition causes a spinal instability and that patient must have that diagnosed as quickly as possible and appropriate treatment put on it as quickly as possible or you seriously increase the risk of the patient going chronic. We developed this clinic over here.

Doctors, it becomes very easy, but if you’re not out marketing and you’re sitting in your clinics going, “Okay, what do I got to do? What do I have to do?” I’m telling you that what is behind the “what do I got to do?” Not all of it, but a lot of it can be the fact that there’s something that you’re doing or something that you feel that you should be doing that you’re not doing or results that you should be getting, but you’re not getting, that is what is withholding you from going out and telling the world just how good of a practice that you’ve actually developed and what the purpose of that practice is.

These things are easy to fix. They’re usually easy to fix with education. That’s why I developed this SmartInjuryDoctors program. It was to help doctors to understand very simply the most common thing that they hit with injury patients.

  1. How to accurately diagnose.
  2. How to manage that patient for much better results.
  3. How to document in such a way that the patient has access to any benefits they may be entitled to and trust the attorneys like that. They like great documentation that makes their job of helping the patient access any benefits they’re entitled to in an easier fashion.

It becomes very easy when you have these things to market. If you don’t have those things you need to take a look at how you can enhance yourself so that you can get those things. You are the biggest thing to invest in. You’re the most valuable thing to invest in in your own practice. Your own education, whether it’s education in the form of joining a SmartInjuryDoctors program, or educating yourself with personal injury practice consultants, it doesn’t matter because what you should be continuously doing. You should be continuously educating yourself. Pick a practice manager a year, practice consultant a year to get consulted with. Continuously educate yourself, it pays off big dividends in your practice. It really does.

You definitely want to have an understanding and feel very, very comfortable with exactly what you’re doing and the results that you can get. And when you are, in my experience, you have no problem marketing, you have no problem at all. Plus people will market for you. Patients will market for you, other attorneys will market for you, medical doctors will market for you. Anybody that you’re interacting with will market for you when you get to that state. And that’s a beautiful thing when it gets to that point. Doctors, if you feel like you have a deficit in education, I tell you, check out the SmartInjuryDoctors program. For those of you that are in the program, you know exactly what I’m talking about and you are out there marketing and I so appreciate you.

For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

Want to learn more about Smartinjurydoctor's Program?

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246 Tierney Drive, Suite 1,
New Richmond, WI 54017

1-800-940-6513, ext 700

contact@smartinjurydoctor.com

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Smart Injury Doctors
701 Richards Ave
Clearwater Florida 33755

labell@biocyberneticsinc.com
Call Lee Ann at 1-800-940-6513, ext 700

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© 2019 Biocybernetics Inc.

Commitment Is Essential in Building a Personal Injury Practice Today

Commitment Is Essential in Building a Personal Injury Practice Today

Today what I want to talk about is commitment. Commitment is huge. If you decide you want to engage in a personal injury practice, and to me, it’s the most purpose-driven practice that you can have, whether you’re a doctor of chiropractic, a doctor of osteopathy, a medical doctor, a doctor of physical therapy. It does not matter. Injury patients need the best doctors in the market. They don’t need to go to average doctors, they need to be willing and able to find best doctors in the market, and the reason why they need the best doctors in the market is because they’re at such high risk for long term residual complaints. There is not an injury patient in the market today that should not be going to the top 20% of any profession. So, if they are going to choose chiropractic, they’d better choose the top 20% because their risk for long term residual complaints is quite high. And today, with the markets the way that they are and the future of the markets, those are the doctors that are going to be identified as those that should be matched with that injury patient. Those are going to be the doctors that are busy.

So, what does commitment mean? Well, it means dedication, it means application. Dedication and application. Dedication to learning. Never stopping learning. That is one dedication that every injury doctor should have. Dedication to better diagnostic technique, dedication to better diagnostic understanding to be able to determine the location and severity of any injury the patient has. Dedication on that. And in application. How do you apply that? Application of examination techniques. Application of examination techniques for simple spinal instability workups. But the other thing that a smart injury doctor does is he takes a course of action or a course of study, and then he studies it with high devotion. That means he is not studying anything else now. The best providers should be almost solely dedicated to bettering themselves and bettering their ability to deliver injury services. The injury patient does not deserve anything less than that.

Now, there are several trainers in the market. I know in my profession of chiropractic, there are different trainers. There are different personal injury trainers. Most of the time, the personal injury trainers are training you on either educating you for your CV to give you more advanced certifications, or they’re educating you on office procedures, or they’re educating you on diagnostic procedures. In the Smart Injury Doctors Program that I developed; we are doing it on one area. Spinal ligament injuries. We’re teaching the doctors how to better diagnose these, examine these, so that they don’t miss the injuries themselves, how to better treat and manage the patient for better results, and then how to document everything in a way that anyone involved, insurer, attorney, patient, anyone involved, has access to any benefits that that patient may be entitled to, so it’s very, very simple. Our program then also helps the doctor to train his staff and helps the doctor to then market the uniqueness of their clinic.

If you are going to go with any program, you need to dedicate yourself to that program. I see so many doctors will jump from program, to program, to program, and thinking that the pasture is always greener over here. This is what I do not know over here. This is what I do not know over here. So, they never really get the full benefit of the program that they are signed up with. Now, you miss out on that because you are not really committed. When you’re committed to a program, you want to study that program over, and over, and over, and over, and over again, and you want to get absolutely everything out of it that you possibly can before you go to the next program. And today, I see so many doctors will jump from program to program, they’ve done this training, they’ve done that training, they’ve done this training, they’ve done that training, and yet, when I ask them simple questions about this training, that training, or the other training, they really can’t answer them all that well.

So, if you are going to spend time and resources, then study it like you are going to become a professional with it, not a hobbyist with it. Do not take any program on as if it is a hobby if it is something that you casually enjoy doing. And some doctors that I have met quite frankly enjoy studying and they study, study, study, but they never apply. Remember, commitment is dedication to the study and enhancement of yourself in that area, but it is also in the dedication. So, the place that you most learn if you understand what is been taught is in the area of application because if you can’t apply it, there’s something you don’t know about it. If you cannot apply it, there is something that you do not know about it. And you must go back, and you must find out what that is. Or no matter who the group is, I know in the Smart Injury Doctors Program, we have a dedicated Facebook user group, so our doctors can come right into the Facebook user group and go type in a question, and then other doctors that are dedicated to applying this material will help those doctors to better understand the material so they, too, can apply it.

Being an injury doctor today is one of the most lucrative positions in the market today. And again, only the best doctors should be delivering injury services in my experience. Patients have too much to lose. Commitment is interesting. I heard a friend of mine say, “Hey, this is commitment.” When you are committed, let us say that you are married, so you are committed to your wife, or if you are a female, you’re committed to your husband. When you are committed to something, you do not look at something else. You don’t go straying and looking at other women or other men because then you’re getting the idea that, “Hey, maybe I can find something that’s better. Maybe the pasture is greener over here.” That is lack of commitment. Real commitment is devotion to the process or to the thing that you are studying or the thing that you are in a relationship with. That is real commitment. And the more committed you are, the better you are going to be in every aspect of your life. No matter what you do, you must do it with commitment because if you are not doing it with commitment, you are just doing it as more of a hobby. That is especially true in injury training.

If you are going to take advanced injury training like our SmartInjuryDoctors Training Program, then what you want to do is dedicate yourself and commit to becoming a better doctor. As a matter of fact, today,  I challenge you to commit to become the top injury doctor in your area. Commit to becoming part of the top 2% in your profession. Commit to being able to communicate as that top professional and contribute to the science, contribute to the bettering of techniques to get better outcomes. Contribute to that science and you will become a much better doctor. But the key is commitment. You have got to be committed. Now, if you are committed, you will not have any troubles with marketing. If you are committed, you will not have any problems with staffing. If you are committed, you will not have any problems with the insurers. If you are committed, you will not have any problem with yourself, your family will be taken care of better, you will be able to take care of them better because you are committed. So, commitment is a real key in the personal injury market today. It is the key to a doctor really expanding in his ability to be a great doctor.

 For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

Want to learn more about Smartinjurydoctor's Program?

Reach Us

Want to know more? We are happy to receive a message from you.

246 Tierney Drive, Suite 1,
New Richmond, WI 54017

1-800-940-6513, ext 700

contact@smartinjurydoctor.com

Leave A Message

CONTACT US

Smart Injury Doctors
701 Richards Ave
Clearwater Florida 33755

labell@biocyberneticsinc.com
Call Lee Ann at 1-800-940-6513, ext 700

SEARCH THIS SITE

© 2019 Biocybernetics Inc.