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Commitment Is Essential in Building a Personal Injury Practice Today

Commitment Is Essential in Building a Personal Injury Practice Today

Today what I want to talk about is commitment. Commitment is huge. If you decide you want to engage in a personal injury practice, and to me, it’s the most purpose-driven practice that you can have, whether you’re a doctor of chiropractic, a doctor of osteopathy, a medical doctor, a doctor of physical therapy. It does not matter. Injury patients need the best doctors in the market. They don’t need to go to average doctors, they need to be willing and able to find best doctors in the market, and the reason why they need the best doctors in the market is because they’re at such high risk for long term residual complaints. There is not an injury patient in the market today that should not be going to the top 20% of any profession. So, if they are going to choose chiropractic, they’d better choose the top 20% because their risk for long term residual complaints is quite high. And today, with the markets the way that they are and the future of the markets, those are the doctors that are going to be identified as those that should be matched with that injury patient. Those are going to be the doctors that are busy.

So, what does commitment mean? Well, it means dedication, it means application. Dedication and application. Dedication to learning. Never stopping learning. That is one dedication that every injury doctor should have. Dedication to better diagnostic technique, dedication to better diagnostic understanding to be able to determine the location and severity of any injury the patient has. Dedication on that. And in application. How do you apply that? Application of examination techniques. Application of examination techniques for simple spinal instability workups. But the other thing that a smart injury doctor does is he takes a course of action or a course of study, and then he studies it with high devotion. That means he is not studying anything else now. The best providers should be almost solely dedicated to bettering themselves and bettering their ability to deliver injury services. The injury patient does not deserve anything less than that.

Now, there are several trainers in the market. I know in my profession of chiropractic, there are different trainers. There are different personal injury trainers. Most of the time, the personal injury trainers are training you on either educating you for your CV to give you more advanced certifications, or they’re educating you on office procedures, or they’re educating you on diagnostic procedures. In the Smart Injury Doctors Program that I developed; we are doing it on one area. Spinal ligament injuries. We’re teaching the doctors how to better diagnose these, examine these, so that they don’t miss the injuries themselves, how to better treat and manage the patient for better results, and then how to document everything in a way that anyone involved, insurer, attorney, patient, anyone involved, has access to any benefits that that patient may be entitled to, so it’s very, very simple. Our program then also helps the doctor to train his staff and helps the doctor to then market the uniqueness of their clinic.

If you are going to go with any program, you need to dedicate yourself to that program. I see so many doctors will jump from program, to program, to program, and thinking that the pasture is always greener over here. This is what I do not know over here. This is what I do not know over here. So, they never really get the full benefit of the program that they are signed up with. Now, you miss out on that because you are not really committed. When you’re committed to a program, you want to study that program over, and over, and over, and over, and over again, and you want to get absolutely everything out of it that you possibly can before you go to the next program. And today, I see so many doctors will jump from program to program, they’ve done this training, they’ve done that training, they’ve done this training, they’ve done that training, and yet, when I ask them simple questions about this training, that training, or the other training, they really can’t answer them all that well.

So, if you are going to spend time and resources, then study it like you are going to become a professional with it, not a hobbyist with it. Do not take any program on as if it is a hobby if it is something that you casually enjoy doing. And some doctors that I have met quite frankly enjoy studying and they study, study, study, but they never apply. Remember, commitment is dedication to the study and enhancement of yourself in that area, but it is also in the dedication. So, the place that you most learn if you understand what is been taught is in the area of application because if you can’t apply it, there’s something you don’t know about it. If you cannot apply it, there is something that you do not know about it. And you must go back, and you must find out what that is. Or no matter who the group is, I know in the Smart Injury Doctors Program, we have a dedicated Facebook user group, so our doctors can come right into the Facebook user group and go type in a question, and then other doctors that are dedicated to applying this material will help those doctors to better understand the material so they, too, can apply it.

Being an injury doctor today is one of the most lucrative positions in the market today. And again, only the best doctors should be delivering injury services in my experience. Patients have too much to lose. Commitment is interesting. I heard a friend of mine say, “Hey, this is commitment.” When you are committed, let us say that you are married, so you are committed to your wife, or if you are a female, you’re committed to your husband. When you are committed to something, you do not look at something else. You don’t go straying and looking at other women or other men because then you’re getting the idea that, “Hey, maybe I can find something that’s better. Maybe the pasture is greener over here.” That is lack of commitment. Real commitment is devotion to the process or to the thing that you are studying or the thing that you are in a relationship with. That is real commitment. And the more committed you are, the better you are going to be in every aspect of your life. No matter what you do, you must do it with commitment because if you are not doing it with commitment, you are just doing it as more of a hobby. That is especially true in injury training.

If you are going to take advanced injury training like our SmartInjuryDoctors Training Program, then what you want to do is dedicate yourself and commit to becoming a better doctor. As a matter of fact, today,  I challenge you to commit to become the top injury doctor in your area. Commit to becoming part of the top 2% in your profession. Commit to being able to communicate as that top professional and contribute to the science, contribute to the bettering of techniques to get better outcomes. Contribute to that science and you will become a much better doctor. But the key is commitment. You have got to be committed. Now, if you are committed, you will not have any troubles with marketing. If you are committed, you will not have any problems with staffing. If you are committed, you will not have any problems with the insurers. If you are committed, you will not have any problem with yourself, your family will be taken care of better, you will be able to take care of them better because you are committed. So, commitment is a real key in the personal injury market today. It is the key to a doctor really expanding in his ability to be a great doctor.

 For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

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What To Do When Attorneys Do Not Understand What Injury Impairments Are

What To Do When Attorneys Do Not Understand What Injury Impairments Are

What To Do When Attorneys Do Not Understand What Injury Impairments Are

Many doctors have questions about how to handle attorneys and the lack of understanding that attorneys have about the injury market.

In order to get an attorney to understand the importance of having an impairment rating you need to understand it yourself.

Let’s go to the American Medical Association Fifth Edition Impairment Guides on loss, loss of use of or derangement of any body part, organ or organ system.  If you lose a limb, it was injured and deranged.  If a nerve was cut due to an injury you may not be able to use that limb.

Derangement is a misaligned part.  A severed spinal cord, fractured bone, herniated disc and excessive motion are all misalignments.  There is not one injury in the world that is not a derangement, so injuries inherently are impairments.

An impairment rating would meet criteria established by the AMA and is a way of determining how the injury affects the person’s life.  Duties under duress, according to the AMA Impairment Guides, are the things patients are no longer able to enjoy due to the injury.

All impairments are injuries and if an attorney says that they don’t want any impairment listed, essentially they have just said that they do not want to have an objective consensus-driven position on how the patient’s injury has negatively influenced their life.

You can not have an impairment without an injury and an impairment is a published document that identifies the negative impact to a person’s life due to an injury.  If an attorney doesn’t want it identified they don’t want it objectified.  If the injury is not identified how can you represent the injuries to an insurer or an employer?  How can the patient get access to any benefits they may be entitled to if there is no documentation of the injury or the negative effects is has had on the patient’s life?

A disability is how that injury, derangement or impairment affects the patient’s ability to earn a living.  As a doctor you must understand the terms impairment loss, loss the use of or derangement of any body part, organ or organ system which will make it easier to explain and educate the necessity to attorneys. 

If a doctor is in front of 20 attorneys who may want to do business with him and he can handle it seamlessly and instantly because he understands the subject matter, the more the attorney will trust and have confidence in the doctor as a referral source.

For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

Want to learn more about Smartinjurydoctor's Program?

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246 Tierney Drive, Suite 1,
New Richmond, WI 54017

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701 Richards Ave
Clearwater Florida 33755

labell@biocyberneticsinc.com
Call Lee Ann at 1-800-940-6513, ext 700

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© 2019 Biocybernetics Inc.

Market Your Way Through a Recession

Market Your Way Through a Recession

Market Your Way Through a Recession

The coronavirus is in full force. The United States stock market has dropped significantly, and people are in stun mode. The best thing that you can do is go into activity, while there is reducing and retracting, you want to expand.

One of the reasons why you want to expand your marketing is because it seriously helps people. It helps them to become more normalized, to see somebody who’s doing something, who is in action as if the future is bright.

When the economy or when the environment turns bleak, the brighter that you can become, the bigger the fire that you can build. Get your staff, get your clinic, get everybody on fire. The bigger the fire you’ll build, the more people will come to look at your fire, right?

In the injury world, marketing is defined as how  you are perceived in the injury market. The most sought out perception is as somebody who is incredibly good at getting injuries taken care of quickly.

That means you are great at diagnosing the injuries. And you are great at treating the injuries.

What I mean by treating the injuries is that the patient comes out after your care plan and they don’t have chronic pain.  They are incredibly stable. They don’t have any problems with their work. They don’t have any problems with any duty that they do under duress or any loss of enjoyment of life factors. They are in  great condition after your care. You have exceptional documentation. That’s what I mean by somebody who is really good.

You have got to market. The injury market is darn near recession-proof.Why would an injury practice be recession-proof? Because you’re not dealing with consumer money.

The patient doesn’t have to make a decision based on the ideas of  “Hey, we just lost our job,” or “Hey, our stocks just went down by half.” They are not looking at their own personal money.They are just looking at their own personal recovery. That is what makes the injury market such a beautiful market, especially in a recession. They are virtually recession-proof.

But right now, what you want to be doing today, when it looks bleak, is promoting, you want to be in activity. It will get everybody to start to notice you. Attorneys will notice you.  Medical doctors will notice you.

An example is in the heat of  an accident when everybody’s stunned, a doctor that can come in and start to direct people and say, “Okay, this is what you need to do. This is what you need to do.” They’re not worried about the money, they’re not worried about anything, they’re just starting to act in a very direct way in that environment. It snaps everybody out of it. That’s the way to snap out of a recession. You have got to promote and promote like crazy right now.

Does that have to be expensive? No, absolutely not. As a matter of fact, it can be incredibly easy to do and with minimal expense. I developed a Smart Injury Doctors’ program and we have around 150 videos that doctors can use to promote with. We have over a couple hundred posts that doctors can use to promote. We have blog writings that doctors can promote with. We have PowerPoints that they can do presentations with. We have presentations for medical doctors. Presentations for attorneys. Presentations for physician’s assistants. Presentations for the general public.

You have to promote, you have to be out there promoting, you have to be on the phones, setting up attorney meetings. Remember everybody else in the market is also going to be fearful that something is going to happen with their business. Now is the best time there is to start talking to attorneys. You get them in activity as well because they are worried about their businesses.

It’s the best time in the market right now to be promoting not to be retracting. Don’t go inward, go outward. Don’t introvert, extrovert. That is the biggest thing that you can do at this point in a down market.

So what would I be doing? In our clinic we’d be making calls out to attorneys, we’d be sending attorneys information, free reports, information that actually represents how I want to be perceived in the market. I’d also be doing the same thing to local medical doctors. That’s what I would be doing in this market right now. As far as with my staff, we’d be promoting like mad.

Now, right now you have a coronavirus issue, right? With the coronavirus issue, we have a downloadable file that just says, “Hey, we practice hand-washing, we’re wiping down our areas continuously , we’re wiping down the doors. We understand what we need to do as a clinic to stop the spread of the coronavirus.”

You want to be marketing out that you have solutions that make coming into your clinics an easy decision. Your patient can come into your clinics, and they can get your procedures done and it’s not a problem at all. Act as business is normal and then you want to promote like it’s not normal. You want to double or triple or quadruple your promotion efforts because, though it may seem a little bit hard right now, when the environment comes back, it’ll 5X, you’ll be much, much farther along.

Think of promotion when the environment is in turmoil as investing when the stock market is at its worst. When the stock market is at its worst, everybody’s taken their licks, Smart Money actually goes, “We’re all in.” And they go in. And as the market recovers, they do incredibly well.

Marketing in a downtime is the same, it operates just the same.  When everybody else is not thinking about marketing, that is the time to really market. That is the time to hyper escalate your marketing activities. That is what, you want to be doing in your injury practices right now.

You want to be increasing your communications out to your attorneys. “Hey, how are you guys doing? Love to have lunch with you, love to show you what we’re doing over at the clinic. Love to have you come on over to the clinic. “Hey, I just sent you a free report on MRI and how there’s problems with MRI”. “Hey, I just sent you over a free report that shows what most doctors are doing that kill insurance benefits because their documentation is so poor.”

You want to be sending over materials on what is the latest research in a particular area or an item that’s relevant to them because, the more that you open up and the more that you market, the more that they’ll realize, “Wow, you actually are a leader. When everybody else is in ‘I don’t know what to do mode’, you’re in action. That’s exactly where you want to be right now, today, in this market where it is so much in turmoil right now.

People are afraid, people are scared, they are not sure what to do.  They are looking for leadership and leaders will go into action always. This is the best time that I can think of to market for your injury practice.

Doctors, I just wanted to put this out as a very short piece on what you should be doing right now, today, to expand your injury practice in this weird market that we have right now and this weird economy where the coronavirus has damaged things so badly. You want to be going into hyper extroversion, not introversion. If you do, the results will pay off significantly for you.

For more information on Spinal Ligament Injuries please check us out at https://www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

Want to learn more about Smartinjurydoctor's Program?

Reach Us

Want to know more? We are happy to receive a message from you.

246 Tierney Drive, Suite 1,
New Richmond, WI 54017

1-800-940-6513, ext 700

contact@smartinjurydoctor.com

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Smart Injury Doctors
701 Richards Ave
Clearwater Florida 33755

labell@biocyberneticsinc.com
Call Lee Ann at 1-800-940-6513, ext 700

SEARCH THIS SITE

© 2019 Biocybernetics Inc.

As a SmartInjuryDoctor You Can Dominate the Headache Resolution Space

As a SmartInjuryDoctor You Can Dominate the Headache Resolution Space

As a SmartInjuryDoctor You Can Dominate the Headache Resolution Space

A lot of doctors want to expand their practices and one of the biggest concerns is new patients.  Doctors in my Smart Injury Doctors program understand just how valuable they are in the market.  They understand that ligament injuries cause some of the most chronic, costly and disabling conditions in the market today.  Spinal ligament injuries are the number one cause of chronic pain and disability in the market today.

Spinal ligament conditions cause low back and neck problems which causes chronic pain.  Cervical conditions cause headaches.  Whenever we are talking about a diagnosis of a condition we are talking about the symptom and then working our way back to the most common physical cause of that condition.   If you have a problem with the engine in your car you better have a mechanic that knows how to find the cause of the mechanical failure and that can fix the problem so that your car will be optimally functioning again.  The human body is the same.  I get so excited for Smart Injury Doctors because not only can they be treating more injury patients but can be treating the chronic pain side of things as well.   Many patients have been to doctors that don’t know anything about spinal ligament injuries, which are causing the pain that they are having.  Those same doctors don’t know how to appropriately diagnose or how to properly treat them. 

Let’s take migraine headaches.  Migraine headaches effect 38 million men, women and children in the US and one billion people worldwide.   Everyone either knows someone who suffers from migraines or who struggles with migraines themselves.  Migraine headache is the sixth most disabling condition and the third most prevalent illness in the world today.  Nearly one in four households in the US include someone with migraine headaches.   So, doctors that are looking for new patients, if you drive by a thousand houses tonight, 250 houses have people in them that suffer from migraine headaches.  A migraine patient will spend 70% more in medial expenses per year, by study, than somebody who doesn’t. 

In America every 10 seconds someone goes to the emergency room complaining of head pain.  Approximately 1.2 million visits are for acute migraine attacks.  Most sufferers experience an attack once or twice a month however, more than four million people have chronic daily migraines with at least 15 migraine days per month.   More than 90% of sufferers are unable to work or function normally during their migraines.  Most migraine attacks are accompanied by visual disturbances, nausea, vomiting, dizziness, numbness in the extremities and extreme sensitivity to sound, light, touch and smell.

Doctors, the most exciting part about this market is that there are so few experts.  There are so few confident doctors that know that you will need a full assessment of at least the first four vertebrae (C1, C2, C3 and C4) nerves.  If there is a ligament injury it will cause excessive motion and would cause instability.  The instability causes a motor sensory, a pain problem associate with that motion unit, which is the most common cause of headaches.   There is not one headache patient in the world that shouldn’t have a doctor that says “Okay, what are these vertebral bodies doing right around these nerves?”  Where does the C1 nerve come out?  It comes out between the occiput and C1.  Where does the C2 nerve come out?  It comes out between C2 and C1.   The C3 nerve comes out between C3 and C2, C4 nerve comes out between C4 and C3.  Those nerves are the most common nerves that cause headaches.  The provider needs to know if there is excessive motion at these motion units which would be causing chronic irritation at that level.  50% of migraine headache patients do not have a diagnosis. 

Patients do not feel confident that the doctors going to be able to do anything for them.  As a matter of fact, a majority of people who suffer from migraines can’t find anybody to help them with the migraine.  The first thing that has to be done for a patient that suffers from migraine headaches is you have to get them to understand that you can diagnose the most common cause of their condition and you can do it easily, inexpensively and effectively.

Chiropractors are looking for misalignment, or mal-motion of the vertebral motion unit, which causes nerve interference which is called spinal instability.  If every chiropractor, physical therapist, medical doctor, orthopedist and neurosurgeon was taught how to assess the severity and location of ligament injuries standardly we wouldn’t have 38 million Americans having chronic migraines.  Standard assessment of ligament injuries would utilize stress radiology and accurate intersegmental motion testing.  The most common treatment that is done for misalignment is a spinal adjustment which maybe done by hand or with an instrument.   Adjustments do a couple of things.   Adjustments reduce inflammation and they improve the mechanoreceptors communication with what is called the neuromuscular control unit.   In a ligament there is little pressure receptors.  Anytime there is a change in pressure the receptors immediately communicate across to the muscle system what needs to happen to stabilize the spine at that milli-instant which causes irritation.  That irritation causes the symptom, which today we are talking about migraine and chronic headaches.

Like I said, there are so many patients out there with symptoms that have been treated by doctors who really don’t know how to get to the cause of the problem.  There are 1.2 million medical doctors in the United States and less than 500 are considered medical specialists.   A majority of those 500 medical specialists just prescribe drugs, which with medication overuse is now considered the most common reason why episodic migraines turn chronic. 

To the patients out there, that doesn’t mean when you have a migraine headache that a drug wouldn’t help bring down that pain.  What you really need though is a doctor that can find the cause of the problem.  That is where Smart Injury Doctors really take over the market.  For those of you that don’t understand ligament injuries, there is a Smart Injury Doctor’s program just go to smartinjurydoctor.com to learn more about it.

For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

Want to learn more about Smartinjurydoctor's Program?

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Want to know more? We are happy to receive a message from you.

246 Tierney Drive, Suite 1,
New Richmond, WI 54017

1-800-940-6513, ext 700

contact@smartinjurydoctor.com

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Smart Injury Doctors
701 Richards Ave
Clearwater Florida 33755

labell@biocyberneticsinc.com
Call Lee Ann at 1-800-940-6513, ext 700

SEARCH THIS SITE

© 2019 Biocybernetics Inc.

A Chiropractic Subluxation is a Spinal Instability

A Chiropractic Subluxation is a Spinal Instability

A Chiropractic Subluxation is a Spinal Instability

I want to talk about the term subluxation and spinal instability. I am a doctor of chiropractic. I have been a licensed Doctor of Chiropractic for close to 30 years or maybe even slightly more. In my profession there is a term called spinal subluxation. Very important because it’s what happens in injuries to the spine. A spinal subluxation is a probably one of the most misunderstood terms in my profession. It’s a very simple term.

The term subluxation, or a spinal subluxation in chiropractic, has gotten a bad rap. It’s gotten a bad name. A lot of doctors don’t even like to use it anymore. In my experience, they don’t like to use it because they don’t understand what it is, and they don’t understand how to evaluate it, how to find it, how to remove it. They don’t understand any of that. I didn’t either as an early practitioner, so my education did not provide me with an understanding of what it was, how to locate it, and how to remove it. Even though I went to one of the finest chiropractic colleges in the world.

So I’m sure a lot of you are in the same position and if you’re a young provider, it’s even worse because the more as time went on, the more confused the market became about the term. A  spinal subluxation is nothing more than a misalignment of the vertebra or a vertebra that is an abnormal motion that causes nerve interference. And the nerve interference might be motor sensory or pain problems. Now we could say visceral as well, but that’s a little less explored and a little less understood.

We are just going to stay with motor sensory or pain. So if you have an abnormal position or abnormal motion in the spine and it causes a motor sensory or pain problem, you have a spinal subluxation. Now, my colleagues have confused that term with what’s called a medical subluxation. And a medical subluxation is defined as less than a full dislocation and you see it on x-ray. If you see a misalignment on x-ray medically, that can be called a subluxation, but that’s not what the profession of chiropractic called it. Professional chiropractic calls that a misalignment. If you have a misalignment that’s not causing a motor sensory or pain problem, then it’s just a misalignment. But when it bridges over or it clinically starts to express itself in a motor problem, a sensory problem or a pain problem, then you have an act of subluxation.

Now there’s another term medically that means the same thing and it’s very important in the injury market because the condition that I’m about to share with you is the condition that causes the most amount of chronic pain and disability in the world today. And it’s called a spinal instability, medically. A spinal instability exists in a motion unit when they abnormally move or excessively move, and it causes a motor sensory or pain problem. It’s called a spinal instability. Now, a spinal instability in medicine is exactly the same thing that a spinal subluxation is in chiropractic. They’re identical.

Most chiropractors don’t fully understand what the term spinal subluxation means. They don’t understand a spinal subluxation, that if you have an abnormal motion pattern or an abnormal alignment pattern and it causes a motor sensory or pain problem, you have an active subluxation. Now, you also have an active spinal instability and like both terms, it requires x-ray findings plus a motor sensory or pain clinical correlation. The examinations are very, very easy to do. They’re not standardly being done in my profession of chiropractic or in medicine. A spinal instability examination is not standardly being done. It should be, it should be a standard practice in every chiropractic college.

Now, if you remove the motor sensory or the pain problem that’s associated with the misalignment or mis-movement pattern in the vertebral bodies itself, you have removed the spinal subluxation and you have removed the spinal instability. Even though the excessive motion is still there or the misalignment is still there. If you remove the clinical aspect of what you’re seeing on imaging, you have removed the subluxation or you’ve reduced the spinal instability. It’s just that simple. Now it’s very, very simple to show you what I’m talking about. If I take a pinwheel and I run a pinwheel on the upper part of my outside lateral part of my arm, it’s the C5 dermatome. Means the C5 nerve is somehow affected. Now I can go to the C5 nerve, which I know comes out of the C4-C5 motion unit and I can look and say, is that misaligned or is there abnormal motion there? And if I have this sensory problem, I’m going to see a misalignment or abnormal motion at that unit. And that’s what a spinal instability is, and that’s what an active chiropractic subluxation is.

Now I can address this nerve condition by addressing and bringing into better alignment and restoring the neuromuscular control of the motion unit through spinal adjusting. And I can reduce this sensory problem. Remember I said motor sensory or pain problem, if I reduce it, I’ve reduced the spinal subluxation. I’ve reduced the spinal instability, but routinely understanding every level where it comes out is the job of my profession, the profession of chiropractic, and it should be routinely being done and routinely reported, especially in injury work. Because in injury work, the ligaments and damage to the ligaments are the most debilitating condition that you can have. So being able to perform simple evaluations should be very, very easy for most Doctor of Chiropractic.

And I’m sure there may be in controversy in what I’m saying, because understanding this is the road to standardizing the workups. One of the biggest problems in my profession is that there are no standard workups and there must be standard workups. Imagine if you had the profession of dentistry and all dentists were looking for cavities, but they were all doing it in a different way. There was all kinds of different techniques to try to locate those cavities. It would lead to a pretty confusing profession. In the injury market, especially, if you’re a doctor of chiropractic right now, we need to standardize our examination procedures. And understanding these key two terms is one step toward aligning and standardizing our procedures.

For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

Want to learn more about Smartinjurydoctor's Program?

Reach Us

Want to know more? We are happy to receive a message from you.

246 Tierney Drive, Suite 1,
New Richmond, WI 54017

1-800-940-6513, ext 700

contact@smartinjurydoctor.com

Leave A Message

CONTACT US

Smart Injury Doctors
701 Richards Ave
Clearwater Florida 33755

labell@biocyberneticsinc.com
Call Lee Ann at 1-800-940-6513, ext 700

SEARCH THIS SITE

© 2019 Biocybernetics Inc.

Practices That Train Together Gain Together

Practices That Train Together Gain Together

A basic concept in injury practices and in the injury practices that I consult is teams that train together, gain together.

One of the biggest errors I think that doctors make is they don’t realize how valuable their staff is.

But beyond that  they don’t realize how valuable their staff is in being able to get better injury results and being able to get better compliance and being able to get better referrals and being able to get better collections and being able to get everything.

When you take the time to train your staff on the things that really matter, the purpose and the goal of  your injury clinic can be achieved quickly and efficiently 

Your trained staff will help you to take patients that are injured, especially ligament injuries and have the patient come through care two months, three months, six months with the best possible results.

How long it takes is not the issue.

Your goal is for your patients to come through care and  have no pain, no problems at work, no problems in their life as a result of the injuries.

That is the mission.

That is the mission that each and every injury clinic should be  trying to achieve.

Now the team that trains together, gains together.

Doing that will lead to getting great injury results, getting great injury referrals, getting your compensation.

Training your team will lead to reducing your insurance problems or attorney problems because it is a team activity. It’s not a single activity.

If you want to learn alone and you want to train alone, you’ll succeed alone.

Being a solo act, you will have a much, much harder time with staff turnover and a lot of different things.

One of the biggest things that you can do in your injury practice is  train your people.

 “Okay, what am I training them in?”

Well, what are you trying to get from the patient in a consultation?

When you’re doing an examination?
Your staff should know exactly what you are trying to assess for.

They should know it completely.

I don’t care if they are in your billing department, your front desk, assist you with notes, or your office manager.

They should know every aspect of what you are doing.

When you do stress radiology, why are you doing stress radiology? What are you trying to find with it? What do the results mean?

Your staff should be trained on all of those components.

When they come in that first day, the first thing that any patient is going to interact with, is your staff, right?

Your patients should get the idea from the first person to the last they speak with, that this is the place where everyone is interested in me and knowledgeable about my care plan.

The more competent your staff is, the more confident in your clinic the patient is.

The more competent they are, the more helpful they are.

It is not just learning new systems.  “Hey, I’ve got this new scheduling system,” and learning how to schedule or, “I’ve got this new billing system,” and here’s how you’re going to bill. “I’ve got this new EMR system.”

It is actually training them about why you’re doing what you’re doing and what you’re trying to find with each and every thing you’re doing.

When you do a reexamination, every single member of your staff should know exactly what you’re doing and they should know exactly what that patient’s going through.

If that patient just came out of an exam and they have questions on something, and you left the room, or they are walking out and they have three or four questions, who are they going to get those questions answered from?

Your staff.

If your staff is trained, then your whole clinical operation is like a well-tuned machine.

It’s very organized and it’s very in rhythm, in sync.

People feel that.

They really do. And they experience that.

When they experience that, the experience is much better for them in your office.

So you need to train your staff.

The SmartInjuryDoctors® Program that I developed,  has as one the component of  training your staff. It is a major component.

We have checklists that go through each and every significant event that the patient is going to experience.

When you are talking to the patient about an MRI finding or you are talking to the patient about an excessive motion finding, how you express yourself matters to the patient.

How your team expresses themselves matters just as much when they’re getting asked questions about, “Why did you do this test,” or “Why did you do that test?”

It matters.

The tighter your group is and the tighter the communication is, the better the patient feels that they are in the right place.

Because when they feel that way, they get an experience that is far superior than if they are in a clinic that doesn’t.

That is what makes people refer.

That is what makes people remember.

When you’re looking at these little details and you are training your staff on these details, it makes all the difference in the world.

I know from my own personal practice of 17 years that that made a huge different for me and my clinic.

I trained my staff.  I always let them know why we were doing what we were doing.

You want to get to the point where your people can answer the questions that the patients are going to have because who are the patients spending time with?

Your staff.

Do you know what makes your clinic unique?

Does your staff know what makes your clinic unique?

If you know what makes your clinic unique, but you’re not teaching it to your staff, why are you withholding that?

Because you want to develop a clinic that is unique.

You want to start to differentiate yourself.

Then you want to train your staff on how you are different because that difference is what they will be proud of.

It is what they will be promoting.  You don’t want to withhold that.

You want to actually express it.

I cannot tell you how many times I have said, “Look, if you want this program to work you’ve got to train your staff, because it’s that impactful to your clinic, your clinic results, and your clinic growth.”

That is why in SmartInjuryDoctors®’s training program, I emphasize it so much.

Not training, on how to schedule or those things that I assume that you’re doing just fine but on the aspects of injury care and why you’re doing what you’re doing.

Your staff has to know about that.

When your staff is really good at answering the questions, you will see better results.

You will see better compliance.

You will see less problems with insurance.

And you will see more internal referrals.

Don’t underestimate the return on investment.

The return on investment is through the roof when you train your staff.

Staff training is very, very important.

In the SmartInjuryDoctors® program, it is stressed. And stressed

Thank you for your time

For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board-certified medical radiologists go to www.thespinalkinetics.com

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