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Addiction is Great for a Personal Injury Practice

Addiction is Great for a Personal Injury Practice

Addiction. You have got to be addicted. Now, most people think of addiction as a negative thing. An addiction, or being addicted, is defined as exhibiting a compulsive, chronic psychological or psychological need for a habit-forming substance. That’s the main thing that people think of for addiction.

What people do not think of is that addiction also means exhibiting a compulsive, chronic psychological need for a habit-forming substance, behavior, or activity. So, what would a habit-forming behavior be? Well, a person always tells the truth. That would be a habit forming behavior. That would be a habit that they could be addicted to. They could be addicted to telling the truth. They could be addicted to treating people fairly. They could be addicted to making people happy whenever possible. They could be addicted to helping people.

These would be good addictions. They could be addicted to an activity. Let’s say the activity is building your practice. That can be an addiction. You could be addicted to working out. You could be addicted to great results. You could be addicted to great documentation. You could be addicted to having great employees around you. You could be addicted to high production levels. You could be addicted to having high levels of referrals and maintaining those relationships. You could be addicted to acquiring great relationships with the referrals.

You could be addicted to a lot of things, doctors. As a matter of fact, if you want to grow a great injury practice in the injury market today, addiction is the key. You must become addicted to what it is that you are doing, and I literally mean addicted to it. You must be addicted to this idea that you will be the absolute best injury center in your local market. That’s not a problem. That’s not a bad thing to be. You must be addicted to the fact that because you are so good in the market, there’s no reason not to go out to any professional in that market, whether it’s a neurosurgeon, the local neurosurgeons, the local neurosurgeon’s group, the local orthopedic surgeons group, other doctors of chiropractic, doctors of physical therapy, and other physical therapists. You even need to go out to the Kiwanis club, to any of the civic clubs, and to the veteran’s clubs.

Everywhere and anywhere. You must have that addicted, my God, I want to go out and spread to my local community, to the state, to the country, to the planet, to the various planets in the solar system. It does not matter how big or how broad you want to go, but you have got to get addicted to it. You got to get addicted to the fact that when somebody actually has a life changing result in your clinic, get addicted to that. You must get addicted to the fact that when you are treating an injury patient, you are treating everyone that is connected to that patient. You are treating their husband, their wife, their boyfriend, their girlfriend, their parents, their co-employees, coworkers, their friends. You are treating everybody involved.

Remember, you must get addicted to the fact that you do not know what comes with that package called a patient. You never know who a patient’s connected to. You never know if that patient is connected to the President of the United States, or that patient is connected to the governor. You may not know if that patient is connected to a famous actor, your neighbor, a relative of yours, or to an attorney firm that could send you more referrals than you could possibly handle. That patient could be connected to a hospital administrator. That patient could be connected to a local large employer that is looking for an in-house chiropractor or medical doctor in order to supply their company employees with better healthcare.

You never know who that patient is connected to, and that is the part to get addicted to. That’s the exciting part. That is the part where it becomes so much fun. You have got to get addicted to the fact that

you are fantastic in depositions. You’re fantastic in trial. You don’t necessarily like doing them because basically you’re just re-explaining what is easily seen in your file, but you’re addicted to it because it gives you another great opportunity to promote the services that you do and to explain to others, such as an opposing defense attorney, a jury, or a courtroom. No matter who it is, you get addicted to explaining what you do because e you love it because and it is what is in your blood and  what drives you. You must get addicted to taking that to the highest level that you can.

 If you are at the point where you can say that you are the Michael Jordan of this game called spinal injury work, what you need to do is develop a team around you.  Now I’m addicted to the business building aspect of it, or I’m addicted to the marketing aspect of it, so that I can build businesses. I can build other facilities. I’m addicted to the fact that I can take associates and I can put them in place and they can deliver great care. They are happy, they’re not going to leave me. We can grow a large facility together, or we can start to grow multiple facilities together, and now I’m getting addicted to the fact that I have to learn more about business and business organizations in order to structure my organization better.

Addiction doesn’t have to be a bad thing. I mean, think about if you were addicted to your wife, would that really be a bad thing? If you are addicted to your children, would that be really a bad thing? I don’t think so. I don’t think it would be a bad thing at all. Addiction gets a bad rap. Addiction is extremely healthy.  When people criticize something, it is usually because they have not done it. They have given up on some goal themselves, a lot of times, the person that is saying that has given up on themselves.

People that have given up on their goals or their dreams think people shouldn’t work hard. They shouldn’t be that into something. If a person can find something that they’re really into, it makes for an incredible life. It really does. It makes getting up a lot easier. Yes, there are going to be days, no matter how addicted you are to something, You’re going to have hard days where, no matter how addicted you are to a business, that it feels like it runs you more than you run it.

All entrepreneurs and business owners have that feeling like their business runs them sometimes, but it doesn’t matter. You get up, you push through it anyway because you’re addicted to the result. You start looking at your goals and what drives you in the first place and the whole thing recovers. You feel a heck of a lot better. Addiction is the key.

You must be addicted to the right things. You must be addicted to results. You must be addicted to being able to find and easily determine the severity and location of a patient’s injuries. You must be able to understand and get addicted to how you have more effective ways to treat this thing so eventually it leads to less time for the patient and less costs because that’s what everybody in the market wants.

Get addicted to your practice, get addicted to the procedures in your practice, get addicted to growing your practice because it is an incredibly helpful thing.

You’re helping a lot of people when you do it and you should be addicted. If you feel like you need to be in a group, good. I have a SmartInjuryDoctors group. We meet weekly and we meet monthly, and you can become a member of our group. Welcome to the addiction group because we’re a group of dedicated doctors that are addicted to results, our practices, and our practice growth.

We’re addicted to our own success because we know our family deserves for us to be successful. That, doctors, is great addiction and I’m going to tell you that that’s what’s needed in growing a personal injury practice today in the 2020s. Believe it or not, we are in a new decade and in that new decade a lot of things are going to change, so get addicted.

For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

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New Richmond, WI 54017

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701 Richards Ave
Clearwater Florida 33755

labell@biocyberneticsinc.com
Call Lee Ann at 1-800-940-6513, ext 700

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© 2019 Biocybernetics Inc.

Why You Are Not Out Marketing Your Spinal Injury Practice

Why You Are Not Out Marketing Your Spinal Injury Practice

Why aren’t you out marketing your injury practice? I train doctors all over the country. It is called the SmartInjuryDoctors program and one of the things that I am routinely asking doctors when I’m working with them one-on-one is why aren’t you out marketing? They are trying to figure out how to get the PowerPoint. We have PowerPoints that work. They work like a charm. They’re trying to figure out how to redo the PowerPoint or how to fix it up better. Or they have ideas that they have to speak better or maybe they should buy more clothes or better clothes. They got all these reasons and all these reasons are why they’re not out engaged in the market.

Oh, they don’t have a lot of time, yada, yada, yada. I’ve heard them all. Now, I’m going to tell you right now as somebody that has helped coach a lot of practices, the number one reason I found that you are not out marketing your injury practice is because you’re not completely sold on it. I’m going to say that again. The reason why you will not be out marketing your injury practice, talking to attorneys, talking to medical doctors, talking to people at church, talking to patients, talking everywhere about the benefits of your injury practice is because you’re not 100% sold on your injured practice. There’s something about your injury practice that you’re not sold on. Maybe it’s the treatment. Maybe you’re not understanding the treatment. Maybe it’s diagnosis. You’re not understanding how easy it is to be able to diagnose the severity and location of each patient’s injuries and not miss injuries, but maybe you don’t feel that way.

Maybe you feel like, ‘ah, I don’t know’. You have this hesitation inside. Maybe I’m missing a lot of things. Maybe I don’t know how my adjustments help excessive motions, ligament injuries. Maybe I don’t know how that works. Maybe I don’t know how my other treatment really affects this. I don’t know if my guideline procedures are good or if I’m following guidelines. I don’t know if my billing procedures are accurate or good. I don’t know if my coding is. Whatever it is, there’s something, there’s always something when I’m working with a doctor.

If you’re not out marketing your injury practice and you’re not out actually saying “Hey, oh my gosh, nice to meet you. Oh, you’re an attorney? Personal injury attorney? Good. Nice to meet you. My name is Dr. Cronk. I run a chiropractic practice over here. We specialize on spinal ligament injuries. One of the best in the area of actually doing, treating these injuries and one of the things that we’re absolutely stellar at is the documentation so your life as an attorney, a lot easier.”

“The other thing I want to tell you is I’ve got a practice over here that we developed and if you, your son, your daughter, or somebody that you love actually had an injury and they had a ligament injury, which is the number one cause of pain and disability, but let’s say that your son or daughter had a ligament injury and now it’s causing migraine headaches. They had a cranial cervical junction ligament injury now causing migraine headaches. They were in a car accident and now your son or daughter, let’s say they’re a 12 or they’re 14. And now they’re actually having migraine headaches and they’re throwing up as a result of it. They feel like a social outcast at school. Your wife is very concerned about it. Everyone is. You yourself are extremely concerned about it.”

“You as an attorney are not going to be thinking about, well, gosh, I can’t wait. Geez, let’s see how much we can get for this case. That’s not what you’re thinking about at all. What you’re thinking about is, oh my God, as a parent, how do I figure out where do I go? What doctor do I find? Who do I get to help my kid get over this condition? That’s what you’re going to be interested in. That’s what I’ve created over here. Now I’ve created it over here for you, your family or anyone in our community. We’re super good at it and or super good at understanding the documentation requirements that make your life easy. I’d love to do business with you. I know that you represent in your patients and I know that those patients oftentimes are working with doctors where they don’t have an accurate diagnosis, they aren’t making good progress, and generally that’s because it’s not fully understood what they have.”

How hard is that doctors? You’re with a medical doctor? Good. I know you as a medical doctor. Now I’m with the lead care lead doctor at a urgent care center. I know that you guys get a lot of injuries. They get back injuries, neck injuries, auto injuries, work related injuries, domestic violent injury where the patient has injured their spine. The biggest problem with that patient is you get to get them to a doctor that understands the ligament injury.

Ligament injuries are two-fold. You could have a disc herniation, which is part of what you see with imaging with a ligament injury, but the most problematic injury is the one that causes excessive motion that you see in stress radiology with accurate measurements. And that condition causes a spinal instability and that patient must have that diagnosed as quickly as possible and appropriate treatment put on it as quickly as possible or you seriously increase the risk of the patient going chronic. We developed this clinic over here.

Doctors, it becomes very easy, but if you’re not out marketing and you’re sitting in your clinics going, “Okay, what do I got to do? What do I have to do?” I’m telling you that what is behind the “what do I got to do?” Not all of it, but a lot of it can be the fact that there’s something that you’re doing or something that you feel that you should be doing that you’re not doing or results that you should be getting, but you’re not getting, that is what is withholding you from going out and telling the world just how good of a practice that you’ve actually developed and what the purpose of that practice is.

These things are easy to fix. They’re usually easy to fix with education. That’s why I developed this SmartInjuryDoctors program. It was to help doctors to understand very simply the most common thing that they hit with injury patients.

  1. How to accurately diagnose.
  2. How to manage that patient for much better results.
  3. How to document in such a way that the patient has access to any benefits they may be entitled to and trust the attorneys like that. They like great documentation that makes their job of helping the patient access any benefits they’re entitled to in an easier fashion.

It becomes very easy when you have these things to market. If you don’t have those things you need to take a look at how you can enhance yourself so that you can get those things. You are the biggest thing to invest in. You’re the most valuable thing to invest in in your own practice. Your own education, whether it’s education in the form of joining a SmartInjuryDoctors program, or educating yourself with personal injury practice consultants, it doesn’t matter because what you should be continuously doing. You should be continuously educating yourself. Pick a practice manager a year, practice consultant a year to get consulted with. Continuously educate yourself, it pays off big dividends in your practice. It really does.

You definitely want to have an understanding and feel very, very comfortable with exactly what you’re doing and the results that you can get. And when you are, in my experience, you have no problem marketing, you have no problem at all. Plus people will market for you. Patients will market for you, other attorneys will market for you, medical doctors will market for you. Anybody that you’re interacting with will market for you when you get to that state. And that’s a beautiful thing when it gets to that point. Doctors, if you feel like you have a deficit in education, I tell you, check out the SmartInjuryDoctors program. For those of you that are in the program, you know exactly what I’m talking about and you are out there marketing and I so appreciate you.

For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

Want to learn more about Smartinjurydoctor's Program?

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246 Tierney Drive, Suite 1,
New Richmond, WI 54017

1-800-940-6513, ext 700

contact@smartinjurydoctor.com

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CONTACT US

Smart Injury Doctors
701 Richards Ave
Clearwater Florida 33755

labell@biocyberneticsinc.com
Call Lee Ann at 1-800-940-6513, ext 700

SEARCH THIS SITE

© 2019 Biocybernetics Inc.

Commitment Is Essential in Building a Personal Injury Practice Today

Commitment Is Essential in Building a Personal Injury Practice Today

Today what I want to talk about is commitment. Commitment is huge. If you decide you want to engage in a personal injury practice, and to me, it’s the most purpose-driven practice that you can have, whether you’re a doctor of chiropractic, a doctor of osteopathy, a medical doctor, a doctor of physical therapy. It does not matter. Injury patients need the best doctors in the market. They don’t need to go to average doctors, they need to be willing and able to find best doctors in the market, and the reason why they need the best doctors in the market is because they’re at such high risk for long term residual complaints. There is not an injury patient in the market today that should not be going to the top 20% of any profession. So, if they are going to choose chiropractic, they’d better choose the top 20% because their risk for long term residual complaints is quite high. And today, with the markets the way that they are and the future of the markets, those are the doctors that are going to be identified as those that should be matched with that injury patient. Those are going to be the doctors that are busy.

So, what does commitment mean? Well, it means dedication, it means application. Dedication and application. Dedication to learning. Never stopping learning. That is one dedication that every injury doctor should have. Dedication to better diagnostic technique, dedication to better diagnostic understanding to be able to determine the location and severity of any injury the patient has. Dedication on that. And in application. How do you apply that? Application of examination techniques. Application of examination techniques for simple spinal instability workups. But the other thing that a smart injury doctor does is he takes a course of action or a course of study, and then he studies it with high devotion. That means he is not studying anything else now. The best providers should be almost solely dedicated to bettering themselves and bettering their ability to deliver injury services. The injury patient does not deserve anything less than that.

Now, there are several trainers in the market. I know in my profession of chiropractic, there are different trainers. There are different personal injury trainers. Most of the time, the personal injury trainers are training you on either educating you for your CV to give you more advanced certifications, or they’re educating you on office procedures, or they’re educating you on diagnostic procedures. In the Smart Injury Doctors Program that I developed; we are doing it on one area. Spinal ligament injuries. We’re teaching the doctors how to better diagnose these, examine these, so that they don’t miss the injuries themselves, how to better treat and manage the patient for better results, and then how to document everything in a way that anyone involved, insurer, attorney, patient, anyone involved, has access to any benefits that that patient may be entitled to, so it’s very, very simple. Our program then also helps the doctor to train his staff and helps the doctor to then market the uniqueness of their clinic.

If you are going to go with any program, you need to dedicate yourself to that program. I see so many doctors will jump from program, to program, to program, and thinking that the pasture is always greener over here. This is what I do not know over here. This is what I do not know over here. So, they never really get the full benefit of the program that they are signed up with. Now, you miss out on that because you are not really committed. When you’re committed to a program, you want to study that program over, and over, and over, and over, and over again, and you want to get absolutely everything out of it that you possibly can before you go to the next program. And today, I see so many doctors will jump from program to program, they’ve done this training, they’ve done that training, they’ve done this training, they’ve done that training, and yet, when I ask them simple questions about this training, that training, or the other training, they really can’t answer them all that well.

So, if you are going to spend time and resources, then study it like you are going to become a professional with it, not a hobbyist with it. Do not take any program on as if it is a hobby if it is something that you casually enjoy doing. And some doctors that I have met quite frankly enjoy studying and they study, study, study, but they never apply. Remember, commitment is dedication to the study and enhancement of yourself in that area, but it is also in the dedication. So, the place that you most learn if you understand what is been taught is in the area of application because if you can’t apply it, there’s something you don’t know about it. If you cannot apply it, there is something that you do not know about it. And you must go back, and you must find out what that is. Or no matter who the group is, I know in the Smart Injury Doctors Program, we have a dedicated Facebook user group, so our doctors can come right into the Facebook user group and go type in a question, and then other doctors that are dedicated to applying this material will help those doctors to better understand the material so they, too, can apply it.

Being an injury doctor today is one of the most lucrative positions in the market today. And again, only the best doctors should be delivering injury services in my experience. Patients have too much to lose. Commitment is interesting. I heard a friend of mine say, “Hey, this is commitment.” When you are committed, let us say that you are married, so you are committed to your wife, or if you are a female, you’re committed to your husband. When you are committed to something, you do not look at something else. You don’t go straying and looking at other women or other men because then you’re getting the idea that, “Hey, maybe I can find something that’s better. Maybe the pasture is greener over here.” That is lack of commitment. Real commitment is devotion to the process or to the thing that you are studying or the thing that you are in a relationship with. That is real commitment. And the more committed you are, the better you are going to be in every aspect of your life. No matter what you do, you must do it with commitment because if you are not doing it with commitment, you are just doing it as more of a hobby. That is especially true in injury training.

If you are going to take advanced injury training like our SmartInjuryDoctors Training Program, then what you want to do is dedicate yourself and commit to becoming a better doctor. As a matter of fact, today,  I challenge you to commit to become the top injury doctor in your area. Commit to becoming part of the top 2% in your profession. Commit to being able to communicate as that top professional and contribute to the science, contribute to the bettering of techniques to get better outcomes. Contribute to that science and you will become a much better doctor. But the key is commitment. You have got to be committed. Now, if you are committed, you will not have any troubles with marketing. If you are committed, you will not have any problems with staffing. If you are committed, you will not have any problems with the insurers. If you are committed, you will not have any problem with yourself, your family will be taken care of better, you will be able to take care of them better because you are committed. So, commitment is a real key in the personal injury market today. It is the key to a doctor really expanding in his ability to be a great doctor.

 For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

Want to learn more about Smartinjurydoctor's Program?

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246 Tierney Drive, Suite 1,
New Richmond, WI 54017

1-800-940-6513, ext 700

contact@smartinjurydoctor.com

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Smart Injury Doctors
701 Richards Ave
Clearwater Florida 33755

labell@biocyberneticsinc.com
Call Lee Ann at 1-800-940-6513, ext 700

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© 2019 Biocybernetics Inc.

What To Do When Attorneys Do Not Understand What Injury Impairments Are

What To Do When Attorneys Do Not Understand What Injury Impairments Are

What To Do When Attorneys Do Not Understand What Injury Impairments Are

Many doctors have questions about how to handle attorneys and the lack of understanding that attorneys have about the injury market.

In order to get an attorney to understand the importance of having an impairment rating you need to understand it yourself.

Let’s go to the American Medical Association Fifth Edition Impairment Guides on loss, loss of use of or derangement of any body part, organ or organ system.  If you lose a limb, it was injured and deranged.  If a nerve was cut due to an injury you may not be able to use that limb.

Derangement is a misaligned part.  A severed spinal cord, fractured bone, herniated disc and excessive motion are all misalignments.  There is not one injury in the world that is not a derangement, so injuries inherently are impairments.

An impairment rating would meet criteria established by the AMA and is a way of determining how the injury affects the person’s life.  Duties under duress, according to the AMA Impairment Guides, are the things patients are no longer able to enjoy due to the injury.

All impairments are injuries and if an attorney says that they don’t want any impairment listed, essentially they have just said that they do not want to have an objective consensus-driven position on how the patient’s injury has negatively influenced their life.

You can not have an impairment without an injury and an impairment is a published document that identifies the negative impact to a person’s life due to an injury.  If an attorney doesn’t want it identified they don’t want it objectified.  If the injury is not identified how can you represent the injuries to an insurer or an employer?  How can the patient get access to any benefits they may be entitled to if there is no documentation of the injury or the negative effects is has had on the patient’s life?

A disability is how that injury, derangement or impairment affects the patient’s ability to earn a living.  As a doctor you must understand the terms impairment loss, loss the use of or derangement of any body part, organ or organ system which will make it easier to explain and educate the necessity to attorneys. 

If a doctor is in front of 20 attorneys who may want to do business with him and he can handle it seamlessly and instantly because he understands the subject matter, the more the attorney will trust and have confidence in the doctor as a referral source.

For more information on Spinal Ligament Injuries please check us out at www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

Want to learn more about Smartinjurydoctor's Program?

Reach Us

Want to know more? We are happy to receive a message from you.

246 Tierney Drive, Suite 1,
New Richmond, WI 54017

1-800-940-6513, ext 700

contact@smartinjurydoctor.com

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CONTACT US

Smart Injury Doctors
701 Richards Ave
Clearwater Florida 33755

labell@biocyberneticsinc.com
Call Lee Ann at 1-800-940-6513, ext 700

SEARCH THIS SITE

© 2019 Biocybernetics Inc.

Market Your Way Through a Recession

Market Your Way Through a Recession

Market Your Way Through a Recession

The coronavirus is in full force. The United States stock market has dropped significantly, and people are in stun mode. The best thing that you can do is go into activity, while there is reducing and retracting, you want to expand.

One of the reasons why you want to expand your marketing is because it seriously helps people. It helps them to become more normalized, to see somebody who’s doing something, who is in action as if the future is bright.

When the economy or when the environment turns bleak, the brighter that you can become, the bigger the fire that you can build. Get your staff, get your clinic, get everybody on fire. The bigger the fire you’ll build, the more people will come to look at your fire, right?

In the injury world, marketing is defined as how  you are perceived in the injury market. The most sought out perception is as somebody who is incredibly good at getting injuries taken care of quickly.

That means you are great at diagnosing the injuries. And you are great at treating the injuries.

What I mean by treating the injuries is that the patient comes out after your care plan and they don’t have chronic pain.  They are incredibly stable. They don’t have any problems with their work. They don’t have any problems with any duty that they do under duress or any loss of enjoyment of life factors. They are in  great condition after your care. You have exceptional documentation. That’s what I mean by somebody who is really good.

You have got to market. The injury market is darn near recession-proof.Why would an injury practice be recession-proof? Because you’re not dealing with consumer money.

The patient doesn’t have to make a decision based on the ideas of  “Hey, we just lost our job,” or “Hey, our stocks just went down by half.” They are not looking at their own personal money.They are just looking at their own personal recovery. That is what makes the injury market such a beautiful market, especially in a recession. They are virtually recession-proof.

But right now, what you want to be doing today, when it looks bleak, is promoting, you want to be in activity. It will get everybody to start to notice you. Attorneys will notice you.  Medical doctors will notice you.

An example is in the heat of  an accident when everybody’s stunned, a doctor that can come in and start to direct people and say, “Okay, this is what you need to do. This is what you need to do.” They’re not worried about the money, they’re not worried about anything, they’re just starting to act in a very direct way in that environment. It snaps everybody out of it. That’s the way to snap out of a recession. You have got to promote and promote like crazy right now.

Does that have to be expensive? No, absolutely not. As a matter of fact, it can be incredibly easy to do and with minimal expense. I developed a Smart Injury Doctors’ program and we have around 150 videos that doctors can use to promote with. We have over a couple hundred posts that doctors can use to promote. We have blog writings that doctors can promote with. We have PowerPoints that they can do presentations with. We have presentations for medical doctors. Presentations for attorneys. Presentations for physician’s assistants. Presentations for the general public.

You have to promote, you have to be out there promoting, you have to be on the phones, setting up attorney meetings. Remember everybody else in the market is also going to be fearful that something is going to happen with their business. Now is the best time there is to start talking to attorneys. You get them in activity as well because they are worried about their businesses.

It’s the best time in the market right now to be promoting not to be retracting. Don’t go inward, go outward. Don’t introvert, extrovert. That is the biggest thing that you can do at this point in a down market.

So what would I be doing? In our clinic we’d be making calls out to attorneys, we’d be sending attorneys information, free reports, information that actually represents how I want to be perceived in the market. I’d also be doing the same thing to local medical doctors. That’s what I would be doing in this market right now. As far as with my staff, we’d be promoting like mad.

Now, right now you have a coronavirus issue, right? With the coronavirus issue, we have a downloadable file that just says, “Hey, we practice hand-washing, we’re wiping down our areas continuously , we’re wiping down the doors. We understand what we need to do as a clinic to stop the spread of the coronavirus.”

You want to be marketing out that you have solutions that make coming into your clinics an easy decision. Your patient can come into your clinics, and they can get your procedures done and it’s not a problem at all. Act as business is normal and then you want to promote like it’s not normal. You want to double or triple or quadruple your promotion efforts because, though it may seem a little bit hard right now, when the environment comes back, it’ll 5X, you’ll be much, much farther along.

Think of promotion when the environment is in turmoil as investing when the stock market is at its worst. When the stock market is at its worst, everybody’s taken their licks, Smart Money actually goes, “We’re all in.” And they go in. And as the market recovers, they do incredibly well.

Marketing in a downtime is the same, it operates just the same.  When everybody else is not thinking about marketing, that is the time to really market. That is the time to hyper escalate your marketing activities. That is what, you want to be doing in your injury practices right now.

You want to be increasing your communications out to your attorneys. “Hey, how are you guys doing? Love to have lunch with you, love to show you what we’re doing over at the clinic. Love to have you come on over to the clinic. “Hey, I just sent you a free report on MRI and how there’s problems with MRI”. “Hey, I just sent you over a free report that shows what most doctors are doing that kill insurance benefits because their documentation is so poor.”

You want to be sending over materials on what is the latest research in a particular area or an item that’s relevant to them because, the more that you open up and the more that you market, the more that they’ll realize, “Wow, you actually are a leader. When everybody else is in ‘I don’t know what to do mode’, you’re in action. That’s exactly where you want to be right now, today, in this market where it is so much in turmoil right now.

People are afraid, people are scared, they are not sure what to do.  They are looking for leadership and leaders will go into action always. This is the best time that I can think of to market for your injury practice.

Doctors, I just wanted to put this out as a very short piece on what you should be doing right now, today, to expand your injury practice in this weird market that we have right now and this weird economy where the coronavirus has damaged things so badly. You want to be going into hyper extroversion, not introversion. If you do, the results will pay off significantly for you.

For more information on Spinal Ligament Injuries please check us out at https://www.smartinjurydoctor.com or check out our SmartInjuryDoctors® Podcasts on Apple Podcasts, Spotify, Google Play or Stitcher.

For information on spinal ligament testing by board certified medical radiologists go to www.thespinalkinetics.com

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